Founded in 2015 in Totnes, Devon, The Clay Cure is a natural health and personal care brand specialising in mineral-rich clays, natural wellness products, and earth-derived ingredients. What began as a passion for traditional clay-based wellness has grown into a trusted supplier of natural health, skincare, personal care, and raw material products for customers across the UK and around the world.

At our core, we are clay specialists. We believe that some of nature's most effective wellness solutions come from the earth itself. Through careful sourcing, minimal processing, and a commitment to quality, we aim to reconnect people with simple, natural ingredients that have been valued for generations.

Clay is one of those ingredients. Used across cultures for thousands of years, it is naturally rich in trace elements including Magnesium, Calcium, Potassium, Zinc, Iron, Silicon, Selenium, and many more — and research suggests it has been valued throughout human and animal history for its potential role in detoxification, digestive health, and mineral balance. Many of the minerals the body requires are found in their elemental form in soil and rock, and the consumption of earth-derived minerals appears across numerous species as an adaptive behaviour with deep evolutionary roots.

Our clays are guaranteed 100% pure. Every extraction is independently analysed and meets full microbiological standards — because we believe that if something comes from the earth, it should reach you exactly as nature intended.

This product is sold as a generic natural substance only. In accordance with UK regulations, clay is not classified as a food product or food supplement, and we do not market it as such. No medical claims are made. We do not offer diagnosis or medical advice. If you have a health concern, please consult a qualified medical practitioner.

A nourishing blend of organic oils, botanical powders, and floral extracts:

• Coconut Oil
• Arrowroot Powder
• Cornflour
• Sodium Bicarbonate
• Jojoba Wax
• Apricot Kernel Oil
• White Rose Essential Oil
• Lotus Essential Oil

Vegan ingredients

• Apply a small amount to clean, dry underarms
• Massage gently until fully absorbed
• Reapply as needed during the day
• Best used after showering