We throw away 7.2 million KGs of plastic toothbrushes every year. That’s 3.6 billion toothbrushes used globally each year.

Obviously, the problem isn’t solved by getting rid of toothbrushes – oral hygiene is very important. What we need to do is change the way we manufacture or what we are manufacturing with. From this point of view we take the extra step and effort to make use of natural materials to create every day items (like toothbrushes) which help the environment, fit within budget, look amazingly good, and feel good to use. We’ve made it easy for you to make the switch and take f.e.t.e® in your own hands and know that you are making a difference – even if one brush at a time.